Fractional RevOps Services for B2B Teams That Need Cleaner Systems
Fractional RevOps services provide ongoing revenue operations support — CRM governance, workflow design, reporting, integration management, and GTM systems maintenance — on a part-time basis, without the cost of a full-time RevOps hire. It is useful for teams that need clean, reliable systems but are not yet at the scale to justify a full-time role.
Most B2B sales teams outgrow their CRM configuration before they can justify a full-time RevOps hire. CleanupCRM provides fractional RevOps support that keeps your CRM clean, your workflows running, your integrations healthy, and your reporting accurate — on a monthly retainer, without a $120K+ salary.
Quick answers
B2B SaaS and GTM teams that need ongoing CRM ownership, workflow improvements, reporting reliability, and RevOps systems support without the cost of a full-time hire.
After a CRM cleanup sprint, when CRM hygiene needs ongoing monitoring, or when the team needs RevOps capacity for workflow design, reporting, and GTM operations.
Ongoing CRM data quality monitoring, workflow and routing improvements, lifecycle and ownership governance, reporting and segmentation support, and a monthly operating cadence.
Who this is for
- B2B SaaS teams between 10 and 150 employees without a dedicated RevOps function
- Founders who need clean CRM data and GTM systems without building a full team
- Sales teams whose RevOps support left and left behind an ungoverned system
- Companies after a CRM cleanup that want ongoing governance to prevent recurrence
- GTM leaders who need execution support on CRM, reporting, and integrations
Problems we fix
- CRM data quality degrading over time without ongoing governance
- Broken workflows that nobody owns or maintains
- Reports that drift from accuracy as team behavior changes
- Integrations that break silently after updates
- No ownership of lead routing, lifecycle stage, or field governance
- AI sales tools producing unreliable outputs due to unmanaged CRM data
What's included
- Monthly CRM data quality monitoring
- Ongoing duplicate detection and cleanup
- Workflow and automation review and repair
- Lifecycle stage and ownership governance
- Integration health monitoring
- Reporting and segmentation support
- AI-readiness maintenance
- Monthly operating cadence with defined deliverables
Our process
- 1Start with a CRM audit and data quality baseline
- 2Define monthly governance priorities aligned to GTM goals
- 3Run monthly CRM health review and cleanup
- 4Monitor integrations and workflows for breakage
- 5Maintain reporting accuracy and segmentation quality
- 6Support CRM changes, new integrations, and GTM system updates
- 7Provide monthly summary of changes, fixes, and recommendations
Frequently asked questions
Most data vendors clean the file.
CleanupCRM cleans the CRM system.
We do not stop at deduplication. We look at the fields, workflows, forms, imports, integrations, lifecycle stages, reporting logic, and ownership rules that caused the mess in the first place.
The result is not just cleaner data. It is a CRM your sales, marketing, RevOps, and AI workflows can actually trust — and a system built to stay clean.
Security and access
Ready to clean your CRM?
Start with a one-week audit. We map what is broken and give you a prioritised cleanup roadmap.