Built by a product and platform operator, not a generic data vendor
CleanupCRM is a specialist in CRM data cleanup and RevOps execution for B2B sales and GTM teams. We clean the data. We fix the system that made it messy. We prevent it from coming back.
CleanupCRM was built because the standard CRM cleanup project is too narrow. Teams clean duplicates, call it done, and watch the same problems return in three months because nothing upstream changed.
The right framing is: messy CRM data is a symptom. The real problem is usually a broken integration, an ungoverned import process, enrichment tools overwriting clean values, a lifecycle stage architecture that nobody maintains, or field governance that was never defined in the first place.
Cleanup fixes the data. RevOps fixes the system that created the data problem.
CleanupCRM is led by a product and platform operator with experience building and scaling marketplace, retail, catalog, integration, and data workflows across complex operational environments. That background shapes how we approach CRM cleanup — as a systems problem, not a spreadsheet exercise.
We look at how records enter the CRM, how fields are governed, how integrations behave, how teams use the system, and how revenue workflows depend on clean data. Then we fix the right things in the right order.
Relevant experience
- Platform and integration systems architecture
- High-volume catalog and data ingestion workflows
- API and CSV/SFTP ingestion models
- Operational data quality processes at scale
- Marketplace and revenue workflow design
- Product analytics and funnel instrumentation
- AI-enabled product and workflow design
- GTM system implementation and integration
CRMs we work with
We work with HubSpot, Zoho CRM, Pipedrive, Attio, Folk, and Freshsales — as well as custom CRM configurations. For Salesforce or complex multi-system environments, we scope individually on the audit call. We do not claim official partnerships or certifications with CRM vendors.
What makes CleanupCRM different
Cleanup is the entry point, not the exit
Most cleanup projects stop at deduplication. We use cleanup to diagnose the RevOps system behind the data problem — then fix it so the problem does not come back.
Approval before action
No bulk changes without your review. Every risky action goes through an approval queue. Every change is logged and reversible for 30 days.
Root cause over symptoms
Fixing duplicate contacts without fixing the integration that creates them is temporary. We map root causes before recommending cleanup actions.
Clean data is the foundation for everything else
Reporting, AI tools, enrichment, outbound, and routing all depend on CRM data quality. Clean data is not a nice-to-have — it is the prerequisite.
Start with a CRM cleanup audit
One week, fixed price. We map your CRM data quality issues and give you a prioritised cleanup roadmap.